Leadership coaching is often misunderstood


Leadership coaching is often misunderstood.

Executives don’t need motivation.

They need a mirror.

Someone who can say what nobody inside the organisation can say.

Power isolates leaders.

Without an external mirror, blind spots grow.

That is where most strategic mistakes start.


Originally published 3 March 2026 on LinkedIn. Follow Eric Stijnman on LinkedIn for more sales coaching and leadership insights