Many organisations have sales KPIs.
Fewer have coaching KPIs.
That’s a missed opportunity.
Sales leaders measure:
• Calls
• Meetings
• Opportunities
• Revenue
But how often do they measure:
• Coaching sessions completed
• Quality of feedback
• Skill progression
• Adoption of best practices
What gets measured gets managed.
The same applies to coaching.
If coaching matters, measure it.
If you could measure only one coaching KPI, what would it be and why?
Originally published 25 June 2026 on LinkedIn. Follow Eric Stijnman on LinkedIn for more sales coaching and leadership insights