One thing keeps showing up in the sales conversations I review.

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A prospect's answer can reveal something important. The opportunity is missed when the SDR moves on without exploring it.

Prospects often reveal something important during a sales conversation, but SDRs move on too quickly. Learn why exploring the answer with a relevant follow-up question can make the difference.

Continue ReadingOne thing keeps showing up in the sales conversations I review.

I can hear ten things that could be improved in one sales call.

Sales call coaching isn't about correcting everything you hear. It's about identifying which behaviour is worth changing first. That doesn't mean I should coach all ten. A salesperson opens with “We're the market leader.” Talks too much about the company. Misses an interesting customer remark. Moves to…

Continue ReadingI can hear ten things that could be improved in one sales call.