Most salespeople think they need better leads.

better sales questions: Better sales questions help prospects feel understood and reveal real needs, often creating more value than simply generating more leads.


They don’t.

They need to ask better questions.

Because the moment a client feels understood,
the conversation changes.

And so does the deal.

Do you agree?


Originally published 5 May 2026 on LinkedIn. Follow Eric Stijnman on LinkedIn for more sales coaching and leadership insights