More calls won’t fix a bad sales conversation.
A recent coaching assignment with an SDR team started with a familiar conclusion: “We need more activity.” But when I listened to the actual conversations, the issue was somewhere else.…
Does your sales coaching actually change behaviour — and what is that worth?
International Coaching helps sales teams improve performance by measuring behavioural change, increasing conversion rates, and creating measurable commercial impact. Our coaching approach connects better sales conversations to stronger pipelines and better business results.
Do Not Sell the Next Step. Agree It.
A calendar invitation is not evidence of progress. During call reviews, I sometimes hear a salesperson end a conversation with: “Shall I send you a calendar invite?” The meeting gets…
What an Objection May Be Telling You
An objection can also be feedback on the conversation. During call reviews, I sometimes hear an objection and notice the immediate reaction: How do I overcome it? But before answering,…