About International Coaching
When sales conversations, coaching or team performance are not developing as expected, International Coaching helps identify what is actually happening and what needs to change in practice.
Founded by Eric Stijnman, International Coaching combines commercial experience with practical Sales Coaching, Sales Manager Coaching, SDR & BDR Enablement and Sales Enablement across Europe.
Eric Stijnman
Eric is a Sales Coach and Fractional Revenue Enablement Leader combining experience as an entrepreneur, sales professional, sales leader and coach, with a focus on SDR & BDR Enablement and Sales Manager Coaching.
That background helps him look beyond a single conversation to the broader commercial context: customer, proposition, process, collaboration, leadership and day-to-day execution.
Based in Barcelona, Spain — working with sales teams and leaders across Europe.
Commercial experience as the foundation
Entrepreneurship
Experience with commercial responsibility, customers, contracts, teams and day-to-day business operations.
Sales
Experience with customer conversations, prospecting, account development, value communication and commercial follow-up.
Sales leadership
Experience supporting people, expectations, performance, collaboration and commercial priorities.
Coaching and mentoring
Experience coaching sales professionals and managers using real work situations.
Commercial practice
My commercial background includes previous roles as General Manager and Commercial Director, international growth and major B2B customer relationships. At Womitex / Mietwäsche, the organisation grew from 30 to 58 employees and revenue to approximately €15 million. Major accounts included Landal, NS Stations, Ibis Hotels, COA and NJHC/Stayokay. Around the opening of what is now the Johan Cruijff ArenA, I secured a five-year contract with Amsterdam RAI Catering Services (ARCS / RAI Catering) for linen rental and laundry services, worth approximately ƒ500,000 per year. Verhaaf Catering was also part of ARCS.
How Eric coaches
The coaching is practical and focused on independent professional judgement.
Understand first, then advise
I help sales professionals and sales managers have better conversations and coach more effectively. Not by starting with scripts or ready-made answers, but by asking questions that help clarify what is actually happening and what the best next step is.
One specific development priority
Each moment focuses on one relevant improvement that can be applied in practice.
International across Europe
International Coaching works online and on-site across Europe and can adapt to different markets, teams and commercial contexts.
Recommendations on LinkedIn
Read what colleagues and leaders from previous collaborations say about my way of working, coaching and commercial contribution.
Explore the coaching services
Coaching Services
Explore the five routes for sales professionals, managers, teams and organisations.
Methods
Explore how coaching methods, frameworks and measurement are used for deeper insight.
Does this way of working fit your development priority?
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