Product Knowledge Doesn’t Close Deals
One of the biggest misconceptions in sales is believing that product knowledge automatically leads to better sales results. In reality, many sales teams already know their products extremely well. The…
Most companies say they want “customer-centric sales.”
But then they build compensation plans that simultaneously: * cap upside for top performers,* and punish sales for churn they often can’t control. The logic behind it is understandable. Leadership…